I’ve been hearing quite the ruckus on the internet about Boreas Gear, and was quite thrilled to hear that they (along with sister company, Alite Designs) are located in the Bay Area.
If you’ve never heard of these brands, you’ve been missing out. Alite was created for the urban adventurer: functional, aesthetically pleasing, and inspiring for budding outdoor enthusiasts. Boreas, on the other hand, was created for the more extreme outdoor enthusiast: packs with thoughtful details, lightweight construction, designed for adventure.
Their sweet digs are located in the Potrero Hill neighborhood, just a stone’s throw away from my Bay Area favorite, Triple Aught Design, in the Dogpatch. I met with Kenzie and Luke who graciously showed me around their warehouse.
The front of the warehouse is a retail space showcasing all the Alite products with a section for the Boreas packs. The remainder of the space is split in two levels, showroom & prototypes and actual office space.
Production of prototypes and samples all happen in house in the back room. Below is a little sneak peek of what’s to come for Spring 2015!
The upstairs is office space where all work gets done, beer gets drank, and ideas are created.
If you’re in San Francisco, stop by the Alite Outpost in Potrero Hill at 2505 Mariposa St and say hello!
I have one of their Monarch chairs and it’s great piece of design and engineering!
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