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Empowertisement Done Wrong

Photo: Sasha Turrentine

Empowertisement, the act of using female empowerment as advertisement, is roaring hard right now. I’m not going to knock it because let’s face it, we live in a capitalist society. Companies need money to do good and affect change. Where does the money come from? By selling stuff.

Empowertisement, when done well, can be a beautiful thing. It is incredibly powerful to see diverse faces and voices reflected in marketing material because it shows that you belong. REI believes that women are a Force of Nature. The North Face shows us that She Moves Mountains. Outdoor Research empowers with She Adventures.

Mountain Hardwear? As a sponsor of Flash Foxy’s Women’s Climbing Festival, they want you to buy their jeans.

Paulina Dao April 26, 2018

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Adventures Climbing

Staying at the Hostel California

Normally when we head to Bishop, we camp. Tent sites are cheap at the Pit and free in the Buttermilks. Camping is easy and close to climbing. It’s kind of a no brainer.

This past trip over the long February weekend was a little different. We were spoiled with a stay at the Hostel California. Their slogan is “Pro climber luxury, dirtbag prices”. Read on to see if the hostel was true to its word.

Paulina Dao March 1, 2018

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Climbing Hiking

Protect the California Desert

What do you think of when you hear the word desert? Desolate? Barren? No. The desert is so much more than that. Rugged mountains, spiky trees, dark skies, sharp rock, red cliffs, Native American heritage… these are some of many elements that make the California desert a such place of wonder. These are things worth protecting.

The Department of the Interior and BLM want to reconsider the Desert Renewable Energy Conservation Plan, and the California desert needs your help.

Paulina Dao February 22, 2018

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Climbing Gear

What’s in my Kit? Bouldering Kit Essentials

I talk a lot about hiking and backpacking gear, but climbing gear has taken a bit of a back seat. I’m excited to start sharing some of my favorite climbing gear, starting with bouldering, because it’s winter and I like napping on crash pads in the sun.

Here’s a look at my bouldering kit essentials.

Paulina Dao February 2, 2018

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Adventures Climbing Hiking

Roadtrip the Eastern Sierra in 4 Days

A few years ago I celebrated my 25th birthday in the Eastern Sierra. I had four whole days dedicated to fun, some driving to and from the Bay Area, but no agenda. I’d been to the East Side before, to tackle Mt. Whitney and some ice climbing, but had never driven the length of 395. I’m always stuck with the dilemma of trying to see something of everything, or sticking to just one spot. For my 25th trip around the sun, I was going to try to see a bit of it all.

Paulina Dao April 27, 2017

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