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mountain hardwear

LG.com

Empowertisement Done Wrong

Empowertisement Done Wrong, Flash Foxy Women's Climbing Festival

Photo: Sasha Turrentine

Empowertisement, the act of using female empowerment as advertisement, is roaring hard right now. I’m not going to knock it because let’s face it, we live in a capitalist society. Companies need money to do good and affect change. Where does the money come from? By selling stuff.

Empowertisement, when done well, can be a beautiful thing. It is incredibly powerful to see diverse faces and voices reflected in marketing material because it shows that you belong. REI believes that women are a Force of Nature. The North Face shows us that She Moves Mountains. Outdoor Research empowers with She Adventures.

Mountain Hardwear? As a sponsor of Flash Foxy’s Women’s Climbing Festival, they want you to buy their jeans.

Paulina Dao
Paulina Dao
565 6
Climbing LG.com

Pro Tips: Angie Payne Talks Advocacy

Angie Payne Save Red Rock Mountain Hardwear Advocacy Stewardship

Climbing and advocacy are two things that are close to my heart. Protecting and giving back to the places that I’m so lucky to play in is something I feel really passionate about. Mountain Hardwear posted about Save Red Rock last month with one of their athletes, Angie Payne. I got to sit down—well, send off millions of questions via email more like it—with Angie to ask her a few questions around being a professional athlete, stewardship, and advocacy.

Paulina Dao
Paulina Dao
443 1
Adventures

Do Something: An Open Letter to Outdoor Brands

Dear Outdoor Brands,

Are you offended? Are you angry? Do you think you were unfairly called out or linked to? I’m glad I struck a note. You should do something about it, if you think I’m in the wrong. But by do something about it, I don’t mean aggressively emailing me to take my links down because it’s driving negative traffic to your site.

Instead of telling me that you’re a diverse, minority-owned company, and we’re fighting the same fight, and that I’m wrong, you should prove me wrong. I posted an opinion piece. In my opinion, what you’re presenting doesn’t seem that diverse. Is it my place to tell people whether or not something is diverse? Of course not, I am not the diversity police. I linked to you because I wanted people to be able to form their own opinion. So prove me wrong. Prove the traffic wrong. Give those link clickers a reason to say “Hey Company, what is wrong with this blogger? She’s clearly wrong.” Give me a reason to say I’m wrong.

Paulina Dao
Paulina Dao
422 9
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