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the outbound

Do Something: An Open Letter to Outdoor Brands

Dear Outdoor Brands,

Are you offended? Are you angry? Do you think you were unfairly called out or linked to? I’m glad I struck a note. You should do something about it, if you think I’m in the wrong. But by do something about it, I don’t mean aggressively emailing me to take my links down because it’s driving negative traffic to your site.

Instead of telling me that you’re a diverse, minority-owned company, and we’re fighting the same fight, and that I’m wrong, you should prove me wrong. I posted an opinion piece. In my opinion, what you’re presenting doesn’t seem that diverse. Is it my place to tell people whether or not something is diverse? Of course not, I am not the diversity police. I linked to you because I wanted people to be able to form their own opinion. So prove me wrong. Prove the traffic wrong. Give those link clickers a reason to say “Hey Company, what is wrong with this blogger? She’s clearly wrong.” Give me a reason to say I’m wrong.

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